ProSieben is undergoing major renovation and rebranding

CEO reveals strategy underway to update streaming service and reach younger audiences

Özcan Cosar, Bastian Bielendorfer, and ProSieben announce a new strategic direction for streaming service and content

ProSieben, a leading German television broadcaster, is undergoing a major renovation and rebranding. The company announced a new strategic direction for its streaming service and content, focusing on updating its offerings and reaching younger audiences.

The announcement was made by Özcan Cosar, CEO of ProSieben, and Bastian Bielendorfer, Chief Content Officer. They outlined a plan to invest heavily in new content, update the streaming service's user interface, and create a more personalized experience for viewers.

ProSieben is one of the largest commercial broadcasters in Europe, reaching over 40 million viewers each month. The company's streaming service, Joyn, has over 7 million active users. However, ProSieben has been facing increasing competition from international streaming giants such as Netflix and Amazon Prime Video.

The new strategic direction is designed to address these challenges and position ProSieben for future growth. The company is investing in new content, including scripted and unscripted shows, documentaries, and movies. ProSieben is also working to update the user interface of its streaming service, making it more user-friendly and easier to navigate.

In addition, ProSieben is also focusing on creating a more personalized experience for viewers. The company is using data and analytics to track viewer preferences and recommend content that is tailored to their interests.

The new strategic direction is a bold move for ProSieben, but it is one that is necessary to ensure the company's long-term success. By investing in new content, updating its streaming service, and creating a more personalized experience for viewers, ProSieben is positioning itself to remain a leading player in the German television market.